Creative use of unconventional methods to increase sales is guerrilla marketing.
If a marketer uses guerrilla marketing as a strategy, two things will enter into the pocket directly:
The purpose for which guerrilla marketing is used because
To be recognised
Stand out from the competition
Various examples of guerrilla marketing
It is basically a marketing technique which uses walls or streets and leave a mark on it (paint). It is advised to get a prior permission from the concerned owner of the building or street failing which you would have to face [refer the image below] consequences.
Reverse Graffiti is the process of cleaning specific areas of dirty pavements or walls which creates art or advertising through the contrast of clean and dirty sections.
Here marketers disguise themselves as peers amongst their target audience. For example, showing brands or products through movies or series.
A flash mob is a group of people who assemble suddenly in a public place, perform for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression.
Guerrilla marketing treasure hunts often involve posting online clues to hidden items scattered across a single or several cities. Winners are rewarded with digital codes, prizes, or a hint for the next level of the treasure hunt.
Guerrilla marketing is completely an experiment. But one thing has to be accepted. It makes people around you see you. As a marketer what else is your aim?