Guerrilla Marketing

Guerrilla Marketing


2 min read

Creative use of unconventional methods to increase sales is guerrilla marketing.

If a marketer uses guerrilla marketing as a strategy, two things will enter into the pocket directly:


Cost efficient

The purpose for which guerrilla marketing is used because

To be recognised

Stand out from the competition

Inexpensive promotion

Various examples of guerrilla marketing


It is basically a marketing technique which uses walls or streets and leave a mark on it (paint). It is advised to get a prior permission from the concerned owner of the building or street failing which you would have to face [refer the image below] consequences.

Reverse graffiti:

Reverse Graffiti is the process of cleaning specific areas of dirty pavements or walls which creates art or advertising through the contrast of clean and dirty sections.

Undercover Marketing:

Here marketers disguise themselves as peers amongst their target audience. For example, showing brands or products through movies or series.

Flash Mobs:

A flash mob is a group of people who assemble suddenly in a public place, perform for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression.

Treasure hunts:

Guerrilla marketing treasure hunts often involve posting online clues to hidden items scattered across a single or several cities. Winners are rewarded with digital codes, prizes, or a hint for the next level of the treasure hunt.

Guerrilla marketing is completely an experiment. But one thing has to be accepted. It makes people around you see you. As a marketer what else is your aim?

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